Decrypting the Minimalist Makeup trend

Refocusing on essentials without giving up on efficiency or pleasure, there is the new attitude towards makeup. A very welcome purified sophistication …

Too many products, too many promises, too many ingredients, sometimes it’s all a big headache. Like this world where we two tend thing at time, receive all sorts of demands, where time flies. These are times of “too much”, and it’s exhausting. With all this speed, there seems to be a desire to go back to basics, and to simplify in all domains. The consumer is getting tired and less receptive to innovations/

The desire to simplify has been around for a few seasons, but this spring is mutating towards more sophistication. We are searching for something that is “less”… But more pleasurable. It needs to be simple, but hiding something more complex…

Stepping away from frenetic consumerism…

We’re not talking of reducing our makeup bag down to almond oil or wearing a drop of rose oil as perfume. We are not saying no to new things and technologies, but we are breaking apart from overconsumption, by adopting the product that is really essential. This minimalism is not seeking big effects or originality, but subtle and real results on the long run.

Brands wise, this means reduced ingredient lists, purified but chic packaging, simplified messages. It’s a positive thing for the cosmetic industry, as it forces to create a real meaning behind every formula. We could talk of “minimaximalism” rather, as less elements mean more results…

Minimalism does not necessarily mean no more makeup…

The idea is no longer to create an idealised version of ourselves via makeup (forget contouring please!), but to aim for more authenticity. Neominimalism does not forget about makeup, but aims not to hide or transform. Behind the nude there are nuances, subtleties… You can explore the skin’s imperfections.

It is a soothing and kind attitude towards beauty; a welcome change. Complexion products, halfway between treatment and makeup, are acclaimed for flattering the skin’s texture without adding on layer upon layer of foundation. Just like formulas that adapt to carnation for a totally tailored and natural look. Have a look at multi-purpose sticks like Nars’ Multiple Stick or Make Beauty’s Universal Stick.

Nars Illuminating Multiple Hot Sand

Exploring the full potential of your products’ functions…

With a single product, you could highlight the cheekbones, the lips or even the eyelid, playing with the texture to create different nuances. Just explore the product’s function, according to its original use and the result you want. It’s convenient, and economical.

Colour wise, minimalism still doesn’t give up. Wearing a real red lipstick made will few ingredients, natural pigments and active ingredients, is totally along the lines of this new search for purity.

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